SEO can be a confusing endeavor for a lot of people. Even numerous so-called-experts can have a hard time keeping a website at the top of the search engines.
… the search engines are continuously altering their algorithms in an effort to bring you the most relevant website listings for your search inquiry. Browse engines also change their algorithms to remain ahead of the deceitful companies that rapidly discover ways to manipulate the search engine result.
As quickly as the search engines alter the method they note sites, there are unscrupulous individuals who go right to work aiming to find out how to cheat the system.
These individuals are using exactly what's referred to as "Black Hat SEO" and if you are attempting to run a legitimate website, remain away from them at all expense! Sure your site will get a high listing rather rapidly using black hat techniques, but as quickly as the search engines determine what you're doing, they will likely ban your website from their listings completely (forever). And quicker or later on, they will figure it out.
Second … There's a lot of misnomers about exactly what's more important when it pertains to SEO. Some so called SEO experts will have you believe page rank is the most essential thing when it comes to search engine listings. This is just not true.
Page rank (or Google PR) is one important factor when it comes to ranking a website for the search engines, however SERPs (or Search Engine Results Page) is what actually counts.
" Page Rank" is Google's method of putting a number to the authority of a website. If they think your site is essential, they'll provide you a greater PR.
It does not suggest the authority of your website will get you indexed for you primary keywords.
There are thousands, perhaps even millions, of websites that have a low page rank, however are noted on the very first page of the major search engines (consisting of Google), for some top keywords. By contrast, there are just as lots of high PR ranking web pages, that are buried in "no males land" when it comes to the search engines (including Google).
Also, the other major search engines (Yahoo, MSN, Bing, and numerous smaller sized online search engine) do not truly appreciate your "Google Page Rank" at all. They only appreciate giving their visitors appropriate search engine result.
Ask yourself this … would you rather have a low Google PR of 1 or 2, and be noted on the first page of the search results? Or would you rather have a high PR of 5 or 6, and be noted on the tenth page of the search results, where nobody will ever discover you.? I think the answer is obvious.
One of the websites I constructed for my other online company, hasn't had a Google PR of more than 2 for the last 4 years (given that it's been live on the internet). But it has actually been on the first page of ALL major online search engine (for my primary keywords) for 3 1/2 of those 4 years. I'll take the low PR and keep the high listing any day of the week.
What about this "Alexa Rank" I've heard about?
Alexa rank is supposed to be an indication of just how much traffic a website gets. The lower the number … the more visitors a website is getting. If your Alexa rank is 50,000 it's expected to indicate (out of the millions of sites on the internet) your website is the 50,000 th most popular site there is.
If your site has an Alexa rank of 2,000,000 then your site is only the 2,000,000 th most popular website on the internet.
Here's the fact … Alexa ranking is NOT an acurate measure! It just registers websites that are checked out by people who have the Alexa toolbar set up in their browsers (mainly SEO business and web designers) So it doesn't count actual visitors to a site.
Here's a statistic that showed this truth to me …
I currently have a lots websites I maintain, and I regularly inspect the traffic stats on all of them (like every great webmaster ought to).
One of my websites has an Alexa ranking of 171,246 (quite great … right?) Another has an Alexa rank of 4,276,996 (which is lousy) But inning accordance with my examining statistics (I cross referral Google Analytics with AWstats and a couple other programs, to obtain a more accurate fact) The one with the much better Alexa rank is only getting around 40 to 50 visitors a day, but the one with the even worse Alexa rank is seeing over 400 visitors a day.
What does this inform us?
It tells us the one with the greater rank is being checked out by a couple of individuals who have the Alexa toolbar set up (and the toolbar is sending out stats back to Alexa) However the website that's actually doing much better is being visited by real people who do not find it needed to have Alexa monitor their browsing practices.
A lot of SEO business will utilize the Alexa rank to show their consumers "evidence" that they're making their cash. (" see, your Alexa rank has increased … so keep paying me") However remember this … Alexa rank is NO indicator of how well a website is in fact doing!
What gets your site listed on the very first couple pages of the search engines? In a word … "Pertinent Material" (O.K. in 2 words).
Browse engines are only concerned with showing relevant search engine result for an individuals "keyword search question". Browse engines make their loan by showing their ads to as lots Red Rain SEO of people as possible, and having as lots of people as possible clicking those sponsored listings.
If their search results page are useless to their visitors, people will stop using their search engines, and start using a various online search engine. No visitors … no revenue for the online search engine.
While there are a number of important methods you require to utilize for a greater search listing (back links, internal linking, proper meta tags and keyword portion, to name a couple of) Remember … pertinent material is king! And as the search engines end up being more sophisticated, pertinent material on your site will only continue to end up being more vital.
There are likewise numerous other aspects that play a function in getting your site listed at the top of the online search engine. It takes consistent effort and continuous finding out to stay up to date with the ever changing algorithms of the search engines, and a quality SEO individual (or business) will continue to find out and keep up with the changes.
But keep in mind … there are no "secret" methods for getting a high search engine listing. If you're talking with an SEO company, and they will not tell you their methods for increasing your website's listing (due to the fact that they state it's "proprietary information") then I suggest instantly finding somebody else to talk with about your site's SEO.
A quality (and sincere) SEO company must have no problem telling you exactly what techniques they will utilize to increase your website's direct exposure on the online search engine. Before you give anyone (or any company) your cash, there are a couple of questions you ought to ask them initially …
9 Important questions crucial concerns your SEO company BEFORE business hire them!
And yes, SEO is something you can effectively do yourself, but it does take a great deal of effort and time, and most entrepreneur have better things to spend their time on. That's why you work with an SEO company … to do the work for you. They supply a service, and you pay them for that service.